DTC CPG growth
Growth for DTC CPG brands, built responsibly.
We run compliance-aware social and build affiliate systems that turn into organic UGC. Serious execution, without agency-sized retainers.
Client views, month one
+41xFirst-month averages, per client
41x
Views growth
Average first-month lift
410K+
Monthly views
Average per client, month one
160+
Attributable orders
Average in the first month
~8%
Outreach to affiliate
Creators contacted who sign on
Why this matters
Organic social is the cheapest attention your brand will ever get.
Your buyers are already scrolling
CPG purchase decisions increasingly start on social. Your audience is already there, deciding what to buy. We make sure your brand shows up credibly when they look.
Feeds are the new search
Social content now surfaces in search results, AI answers, and recommendation feeds. Every post compounds into discoverability far beyond the platform it was made for.
Most brands post, few have a system
Posting alone stalls out. Growth comes from a repeatable loop of content, creator recruitment, and UGC that keeps working after the post goes live.
What we do
Two engines, run with discipline.
No inflated menu. We focus on the two things that actually compound for a growing CPG brand, and we report on both in plain language.
Social media management
Consistent, on-brand content and community management that actually moves reach and engagement. We post every other day at minimum, usually on Instagram with X as a supporting channel, before UGC is even counted.
Affiliate & UGC systems
We build and run automated creator outreach that recruits affiliates and generates a steady stream of organic UGC, so your growth compounds month over month. Roughly 8% of the creators we contact sign on.
Every engagement includes clear reporting and category-appropriate compliance checks.
What the outreach actually looks like
Personalized, age-gated, and honest about the category. Sent at scale, screened before anything goes out.
Your brand
Affiliate outreach · automated
Hey [Name] - I'm working with a regulated 21+ DTC CPG brand that's building a small creator affiliate program.
Your content seems like a strong fit for the adult audience they're trying to reach. The program includes a custom code, commission on referred sales, and simple compliance guidelines for posting.
Are you 21+ and open to hearing more?
reffli — outreach
$ reffli outreach --campaign creator-affiliates
✓ 1,042 candidates queued
✓ audience screen: 21+ ........ passed
✓ personalization: on
✓ sending batch 3 of 9 .......
✓ replies routed to shared inbox
The system
One loop. Every piece feeds the next.
Content feeds outreach. Outreach recruits affiliates. Affiliates produce UGC. UGC feeds content. Managed end to end.
Organic UGC feeds the next cycle
How it works
A simple, repeatable operating loop.
Audit
We review your current social, positioning, and compliance constraints before touching anything.
Build
A content system plus automated affiliate outreach, tailored to your category and audience.
Run
We execute weekly and recruit creators. UGC starts to compound as affiliates come online.
Report
Plain-language reporting on what is working, what is not, and what we do next.
Results
Month one, on average.
Average first-month results across the brands we have worked with, from a typical starting point.
Views
9,842
from 9,842
Reach
6,913
from 6,913
Content interactions
214
from 214
160+ attributable orders in month one, with most of those customers retained
Roughly 8% of creators contacted convert into signed affiliates
Every-other-day posting cadence, before affiliate UGC is layered on top
Figures are first-month averages across a small number of engagements and are not a guarantee of future performance.
Why us
Agency output. Not agency overhead.
Most agencies sell a ten-service menu and bill for the coordination. We run two engines that compound, and we price like a partner.
Reffli gave us a clean DTC funnel, set up a content strategy, an affiliate program and targeted automated outreach to creators we wanted, all within a week of signing them. They were extremely knowledgeable about the marketing restrictions around nicotine pouches and helped us grow without cutting corners. They operate more efficiently than any other agency or consultant I've ever worked with.
ZEO Universe · Client
Who we work with
DTC CPG and challenger brands.
We work with founders moving into DTC and brands already selling online that could be doing far better. That includes regulated consumer categories. We keep acquisition responsible, category-appropriate, and built for people of legal age to purchase.
FAQ
Straight answers.
What does an engagement cost?
Meaningfully less than a typical agency retainer. Pricing depends on scope, but the model is built for brands that are still growing into DTC, and it is transparent from the first conversation. No lock-ins designed to trap you.
Do you work with regulated consumer categories?
Yes. Compliance-aware acquisition is a core part of how we operate. Content and outreach are built to be category-appropriate and directed at audiences of legal purchase age.
How does the affiliate system actually work?
We run automated outreach to creators who fit your category, recruit them as affiliates, and manage the relationship. Roughly 8% of the creators we contact sign on. As affiliates come online they produce organic UGC, which compounds your reach without additional ad spend.
How often do you post?
Every other day at minimum on the primary channel, usually Instagram, with X as a supporting channel. Affiliate UGC comes on top of that cadence.
How fast should we expect results?
Organic growth compounds. Meaningful movement in reach and engagement is typically visible within the first month, but we do not promise outcomes. Anyone who guarantees results in this space is guessing with your money.
What do you need from us to start?
Brand assets, product access, and a short call to understand your category and constraints. The audit does the rest.
Contact
Ready to grow the right way?
Tell us about your brand. We will tell you if we can help.